Teatro Superga: a story of rebirth

The Superga Theatre officially opened in 1999. After a civic management, the Municipal Administration of Nichelino decides to make a turnaround by announcing the Sistema Cultura, a new dynamic concept of network among all the cultural realities of the City of Nichelino. Through the Sistema Cultura the City has created a network which is the reference point in the cultural panorama of the territory.

By winning the call for proposals, Reverse has started a path of rebirth, building a solid identity around the Superga Theatre, which now competes with the most important theatres of the Piedmont Region in terms of cultural activites, thanks to the artistic direction of Alessio and Fabio Boasi, and Claudia Spoto (Teatro Colosseo).


Artistic direction
Organizative Direction
Executive Production


Since 2015
Theatre Management


Corporate identity
Marketing strategy
Communication Campaign
Social Media Management
Live event videos
Creative Maintenance
Press Office

“The courage to risk with culture”

la repubblica

Throughout the years, the Superga Theatre has hosted great national and international theatrical personalities, with a strong commitment to new musical productions. Thanks to an ambitious teamwork, Reverse has achieved excellent results, increasing the attendance by about 70% compared to the past management, as well as being able to reach its target through communication strategies that meet the new habits of citizens.

“A 5 stars season”

La stampa

The rebirth of the theatre has been reflected in a refined work of communication, which has been able to load each season of meaning through the creation of a corporate image that functions as a common thread for all its events. The balance between innovation and tradition was fundamental in this context, helping in the creation of a dynamic customer care, which includes loyal and potential customers.

Photo Credit: Alessandro Arnone

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Operational Headquarters

c/o Reverse Agency
Via del Castello 15, Nichelino
10042 Turin, Italy

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