Passionate pragmatic production for music, theatre, cultural projects and corporate

REVERSE was born as a company whose aim is to produce and promote the disclosure of cultural, musical and theatrical events. We do so through an innovative vision, with the use of new methodologies and by being attentive to the corporate market.

In recent years, this kind of awareness led us to the production and promotion of hundreds of events and tours throughout Europe. We combine passion with genuine pragmatism when dealing with any kind of project, always finding the best solution and optimization. We also have a portfolio including companies with whom we collaborate for sponsorship operations on our live events and festivals. In our work, efficiency meets passion for the success of our events.


Since 2004
Executive Production


Show Concept
Executive Production
Artistic Direction
Tour Management
Organizative Direction
Technical Direction

Tour and event management with artists including:

Lou Reed, Antony & The Johnsons, Mogwai, A Silver Mt. Zion, Afterhours & Manuel Agnelli, Subsonica, Negrita, Carmen Consoli, Deep Purple, Jeff Beck, Mark Knopfler, King Crimson, Skunk Anansie, Asaf Avidan, Patti Smith and many others.

“Green Day’s American Idiot” Italian tour 2016-2017 – Executive Producers
“Slava’s Snowshow” Italian tour 2012 – Executive Producers
“Mamma Mia! Il Musical” Resident Production in Milan 2010-2011 – Stage Management
“Welcome to the Machine musical Pink Floyd” Italian tour 2009 – Production Management

Executive production of Live Communication Events on behalf of: Mediolanum, Generali, Vodafone, Samsung, Intesa Sanpaolo, Gucci, Filorga, Ferrari

Sponsorship with companies such as: Heineken, Nastro Azzurro, Ceres, Lavoropiù, Four Roses, CNH Industrial, Novacoop, Satispay, Wetaxi, Eolo, Italo

Photo Credits: Francesco Prandoni, Fabio Sistro, Giovanna Marino, Guido Fassio

TUNE in with us

with us

Operational Headquarters

c/o Reverse Agency
Via del Castello 15, Nichelino
10042 Turin, Italy

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