with sartorial care we make our customers stars
Filorga is a French aesthetic medicine company founded in 1978 and operating in over 70 countries around the world.
For this client, we have developed communication strategies and projects aimed to involve retailers working all over Italy for the sale and promotion of Filorga brand products. Thanks to the synergies between the two internal departments in Reverse and DMCommerce, a partner agency, we have designed and created exclusive events in dedicated locations. These have been customized in cooperation with the client and thanks to creative projects and settings, which constantly involve pampering and surprising the guests.
As we continued our journey with the client, we met their need to develop two exclusive events, to be held in order to present new top range products. The events were meant to be an incentive operation aimed at the staff of the Marionnaud chain. We translated the client’s brief into reality by selecting two locations in two different Italian cities.
Milan and Florence were the destinations tailored to the client’s logistical needs. In Milan, our choice fell on San Babila area, in Terrazza 12, with a panoramic view of the city and its famous Dome.
In Florence, we selected the Flo, with a view over the entire skyline.
Guests were placed in a context of exclusive use, offering a unique experience and stimulating the loyalty to the Filorga brand.